A spirit of optimism at international steel and technology group

Our challenge

The Salzgitter Group, which has stood for innovative and sustainable production of steel and technology products for more than 150 years, has over 150 subsidiaries and associated companies worldwide. The Group includes world-famous brands such as Mannesmann, KHS and Salcos. Today, around 25,000 people work in five business units and numerous affiliated companies.

In the middle of the Corona period, the new CEO Gunnar Groebler takes up his position and wants to use the annual management conference to introduce himself personally to the team. His vision of low-CO2 steel production is intended to make Salzgitter AG a leader in the steel industry when it comes to ‘green steel’. His aim is to present his concrete plans for the strategic direction and discuss them with his management team. In addition to the logistical challenges posed by the pandemic, the inspiranten team will be asked to modernise the event, which has been held in a similar form for the past ten years and is attended by almost 160 managers. Fresh and surprising elements are needed to make the transition a success.

Our solution

inspiranten are working closely with the project team on the customer side and are designing the meeting in September 2021 as a face-to-face event with internal and external sources of inspiration and numerous opportunities to interact with each other and with the new Executive Board.

Futurologist Max Thinius inspires reflection with his scenarios for the future of the steel industry and society in general; the charming and eloquent Dominique Macri inspires enthusiasm before the evening event with her poetic summary of the day.

During the evening trade exhibition, the almost 160 managers learn about technological innovations and planning statuses in the business divisions.

Our success

Overall, the participants are very positive about the new edition of the traditional management conference and are pleased with all the opportunities for lively dialogue with the company management.

The new Management Board under the leadership of the new CEO presents itself as a cohesive unit. There is a real ‘human touch’ and a spirit of optimism is spreading in view of the many opportunities and future plans.