A new communication strategy for Allianz

Our challenge

When information becomes an information overload – 22,000 sales employees at Allianz face the same challenge every day: Instead of receiving clear messages, they are flooded with countless emails, updates, and circulars. Which information is truly relevant? What requires immediate action?

Allianz Beratungs- und Vertriebs-AG is facing a classic dilemma: Too many senders are sending messages in parallel. The same information often lands multiple times in different inboxes, while important details are overlooked. The result? Overloaded employees and customer conversations that fail to reach their full potential.

Our solution

From chaos to clarity – Together with the project team, inspiranten developed the foundation for transforming internal communication in a multi-stage workshop process over two years: moving away from information overload and towards impactful messages that truly resonate.

The new strategy fundamentally changes the perspective: “What does the recipient actually need?” becomes the guiding question. A central “ABV Newsroom” is established – like a news editorial office, a dedicated team coordinates all communication. Different target groups receive tailored content at the right time and in the right level of detail.

Our success

Communication that delivers impact – The chaos of information has turned into a precise communication system. Every sales employee now receives exactly the information they need – at the right time, in the appropriate depth.

The “ABV Newsroom” centrally coordinates all communication. Leadership can now communicate in a more strategically coordinated manner: every message has a clear objective, and every communication sets clear expectations. The result is evident in better customer conversations and more efficient collaboration.