56 exquisite herbs – 200 highly motivated Jägermeister – 1 week programme
Our challenge
With the Global Brand Manager Conference 2023, Mast-Jägermeister SE is entrusting its largest and most important event to inspiranten.
For the first time, 200 brand managers from all global markets will come together in Berlin at the beginning of September for two full conference days, three varied evening events and an entertaining boat trip. The decision is made at short notice to present the new brand visual identity to those who bring the traditional yet innovative brand to life and represent it in their home markets.
Our solution
The inspiranten are responsible for the overall project management, budget management and logistics for this masterful week of events and are also coordinating the extensive graphics and equipment package with all trades. To this end, all locations and the participant hotel are extensively rebranded and equipped with the new design.
In close cooperation with the project team, the inspiranten develop a well thought-out strategy that harmoniously combines the various parts of the event and offers the international and event-savvy participants numerous surprising moments.
Our success
Participants and the Executive Board are enthusiastic about the different and varied event formats, the high-quality locations and the innovative supporting programme with workshops and an exhibition. The premiere of the new brand identity fits seamlessly into the overall concept and is enthusiastically received. In the best late summer weather with plenty of room for dialogue, the participants take the opportunity to get to know and try out new brand tools and sales promotion instruments and celebrate the outstanding achievements of their company.
‘Curt Mast already developed his herbal liqueur for his hunting companions and today Jägermeister creates the ‘best nights’ for his fans.’ (Quote from the website www.mast-jaegermeister.com) The inspiranten are proud to have contributed to the best nights in Berlin with their expertise and inspiration and to have not only met but exceeded the expectations of their customers.